“Both facts and faith are disinteresting to the propagandist and the marketer.” –Guy Smith

We humans are an oddity. More so for those living in San Francisco.

Though many animals “think”, we humans make a habit of it and often don’t do it well. Yet we are far better at understanding and manipulating our environment than all other animals, and it is our wetware (brains) that is to blame.

But we are not Gods. We lack omniscience, and thus must fill in the blanks in our understanding just to make it through the day, much less through life.

Herein we explore, deconstruct, and generally mock ourselves and how we deal with reality or the lack thereof.

People (and we’ll include even bratty teenagers, to be inclusive) all believe something. And much of what we believe is firmly rooted in air. We invent or acquire beliefs, then assemble collections of beliefs into belief systems, which we use to cope.

Understanding how we come by beliefs, why we adopt them, grow them, defend them and only reluctantly abandon them is the point of this analysis. And aside from nosey government, nobody is more interested in your beliefs than marketers and propagandists, two demons with different victims missions.

One of my goals is to explore how to get rid of beliefs. Among true believers, their attachment is all but unshakable. It is time we shook them up, for belief without proof is delusion and our species has wasted far too much of its existence being deluded.

One quick aside: Students of ancient philosophy might catch a whiff of Greek Stoic sentiments. I came to Stoicism after starting this project which helps prove the theory that nothing much is actually new.